DIVAS Soul was a concert that celebrated soul music on VH1. The overall campaign was inspired by dance and movement and doubled the previous year’s ratings. For the photography, we wanted to capture motion in one frame by using the process of multiple exposure. Being a film lover and working with photographer Piotr Sikora, we figured out a way to create the beauty of multiple exposure on film but in a practical digital format. We also partnered with the design team at Mogollon to create a logo and graphics package that unified the campaign and reflected the overall theme.
Creative: VH1 Creative Team & Mogollon
Photographer: Piotr Sikora
Stylist: Anastasia Marano