VH1's scripted series Hindsight followed a woman named Becca who, on the eve of her wedding, wakes up back in 1995 with the chance to re-live her 20s and do things differently. The goal was to create a compelling teaser campaign to generate buzz and drive engagement on social media. The target audience was women ages 18-49 who had either lived through the 90s or heard about it at Urban Outfitters.
Creative: VH1 Creative Team
Writer: Beth Wawerna
Photographer / Director: Autumn de Wilde