DIVAS was a VH1 concert celebrating legendary singers in the industry. It had many different renditions over the years but was eventually rebooted and rebranded to great success. Here are 2 of those campaigns.
DIVAS Soul was a concert that celebrated soul music. The overall campaign was inspired by dance and movement and doubled the previous year’s ratings. For the photography, we wanted to capture motion in one frame by using the process of multiple exposure. Being a film lover and working with photographer Piotr Sikora, we figured out a way to create the beauty of multiple exposure on film but in a practical digital format. We also partnered with the design team at Mogollon to create a new logo and graphics package that unified the campaign and reflected the overall theme.
DIVAS Go Girls was all about the next generation of divas. We partnered with fine artist Max Wiedemann to create life size paintings of the future legends.
DIVAS SOUL:
Creative: VH1 Creative Team & Mogollon
Photographer: Piotr Sikora
Stylist: Anastasia Menard
DIVAS Go Girls:
Creative: VH1 Creative Team
Paintings by: Max Wiedemann
Logo Design: Mogollon
Awards: Promax