After the 2017 presidential election, people had a lot to say. So VICELAND provided a platform for sharing frustrations, opinions, and support. Made in collaboration with artist Andrew Miller of Brand Spirit, THINGS presents universal objects as iconic representations of current political issues and renders them blank. By removing color and context, THINGS forced the question: what do these things mean to you? The project kicked off with social posts and on-air teases that featured the objects with a phone number to "Leave your message". Thousands of messages piled in. From that, we re-posted the most interesting messages with the objects, continuing the conversation. The project was expanded internationally, creating new THINGS relevant to the UK, France, Belgium, and more. Each item was then collected into a microsite and exhibited in gallery shows around the world, reminding us that listening is as important as being heard.
Creative: VICELAND Creative Team
Artist: Andrew Miller
Photography: Piotr Sikora
Production Design: Sasha Flimlin
Cannes Lions Shortlisted, Clios 3 Gold and 1 Bronze, ADC Awards 2 Bronze and 1 Merit, PromaxBDA Gold and 2 Silver