The centerpiece of the VH1 rebrand was the new logo with an embedded plus sign. The plus reflected VH1’s steroid laced form of entertainment, but also it’s mash-up of unique pop culture ingredients. The brand voice used the plus to talk to the viewers in a fun abbreviated shorthand, echoing their own way of mashing things up. The logo, the language, the non-traditional bold pop illustration and vibrant color palette formed the totality of the new VH1 brand identity.
Creative Direction: VH1 Creative Team & Gretel
Illustration: Quick Honey
Photography: Piotr Sikora
PromaxBDA Gold & 2 Bronze