VICELAND is a TV Channel from VICE.
A home for people and their ideas. We make stories about the world we live in that is not the one usually projected on TV.
Our shows and marketing are not overly polished. It feels authentic because it is.
We like to put our audiences in the front seat of an experience and take them with us.
This is a taste of the brand we created.
Creative: VICE Creative Team & Gretel *initial branding
Awards: Emmy, Clio, Promax, Communication Arts, PRINT, D&AD, GD Awards, Webby
VICELAND’s WEED WEEK made history as the first prime time celebration of the culture, politics, and absurdity of marijuana. It was also the first time for weed to be featured in advertising. So we went big, bold and iconic and also filled a store front with a ton of weed! Overall it marked the highest-rated week ever on the channel.
The first year was so successful that we brought it back for a second year, upping the stakes with a 360 marketing campaign called "Now With More Weed" and doubled down on our place atop the weed-on-TV ecosystem while pushing the boundaries of how a TV channel can talk about marijuana. Our campaign showcased beautifully absurd imagery of weed popping up anywhere and everywhere — from a quadruple-stacked weed burger to a TV literally filled with weed. Oh, and we used real weed. 20 pounds of it, to be exact.
Year 1:
Creative: VICELAND Creative Team
Year 2:
Creative: VICELAND Creative Team
Photography: Jimmy Marble
Directors: Glue Society
Production Designer: Sean Costello
Awards: Clios 6 Gold, 3 Sliver and 2 Bronze, Promax 5 Gold, 4 Silver, 3 Bronze, 8 Obies, ADC Bronze, PRINT
DIVAS was a VH1 concert celebrating legendary singers in the industry. It had many different renditions over the years but was eventually rebooted and rebranded to great success. Here are 2 of those campaigns.
DIVAS Soul was a concert that celebrated soul music. The overall campaign was inspired by dance and movement and doubled the previous year’s ratings. For the photography, we wanted to capture motion in one frame by using the process of multiple exposure. Being a film lover and working with photographer Piotr Sikora, we figured out a way to create the beauty of multiple exposure on film but in a practical digital format. We also partnered with the design team at Mogollon to create a new logo and graphics package that unified the campaign and reflected the overall theme.
DIVAS Go Girls was all about the next generation of divas. We partnered with fine artist Max Wiedemann to create life size paintings of the future legends.
DIVAS SOUL:
Creative: VH1 Creative Team & Mogollon
Photographer: Piotr Sikora
Stylist: Anastasia Menard
DIVAS Go Girls:
Creative: VH1 Creative Team
Paintings by: Max Wiedemann
Logo Design: Mogollon
Awards: Promax
After the 2017 presidential election, people had a lot to say. So VICELAND provided a platform for sharing frustrations, opinions, and support. Made in collaboration with artist Andrew Miller of Brand Spirit, THINGS presents universal objects as iconic representations of current political issues and renders them blank. By removing color and context, THINGS forced the question: what do these things mean to you? The project kicked off with social posts and on-air teases that featured the objects with a phone number to "Leave your message". Thousands of messages piled in. From that, we re-posted the most interesting messages with the objects, continuing the conversation. The project was expanded internationally, creating new THINGS relevant to the UK, France, Belgium, and more. Each item was then collected into a microsite and exhibited in gallery shows around the world, reminding us that listening is as important as being heard.
With the 2018 midterms, we thought it was a great opportunity to expand the campaign into a voter registration campaign. Partnering with the I AM A VOTER initiative we saw this as our audience’s biggest opportunity to shape the country and the battlefield of American politics for generations. Voting initiatives tend to rely on the same old clichés: visual clutter and cringe-worthy, condescending messaging. We decided to take a less-is-more approach, strip back the visuals and let young people speak for themselves. The expanded campaign was a 360 success including a full VICE shutdown to promote voter registration.
By championing the issues and letting young people speak, we drove 18,000 new registrations for what would be the highest midterm election turnout in over a hundred years.
Creative: VICELAND Creative Team
Artist: Andrew Miller
Photography: Piotr Sikora
Production Design: Sasha Flimlin
Awards: Cannes Lions Shortlisted, Clios 3 Gold, 1 Bronze, ADC Awards 2 Bronze, 1 Merit, Promax 3 Gold, 2 Silver, 2 Bronze
VICE brand campaign, called For Everyone Else, an inspirational rallying cry for the diverse people and stories often neglected by mainstream media that we bravely champion every day. This is the first tease film.
To every person who’s ever been the misfit - this one’s for you.
SVP Brand Strategy/Creative Experience: Rich Santiago
ECD: Nate Coonrod
CD: Gabe Koplowitz, Jake Matthews
VP CD/Global Design: Julie Ruiz
Post Producer: Cameron Dwyer
Editor: Danielle Miller, Christian Kudra
Assistant Editor: Laïla Bensaad-Johnson
On Candidly Nicole, Nicole Richie humorously has no problem offering her uncensored opinion to everyone she meets. Whether it's hiring a doppelganger to free up time in her schedule or breaking up with her bikini waxer. For this campaign, we wanted to introduce audiences to Nicole’s previously unknown quirky sense of humor. We were inspired by iconic imagery from the past of such comedic icons as Lucille Ball, Carol Burnett and Phyllis Diller.
Creative: VH1 Creative Team
Photographer: JUCO
Stylist: Shirley Kurata
Production Design: Andrew Ondrejcak
The VICELAND brand launched a collection of premium, unisex basic clothing. For the campaign, we burned them, stained them, spray painted them, loved them and destroyed them. The visceral, oddly satisfying shots of clothes being destroyed was concluded with the line “All Sales Are Final.”
All models: VICE employees
Creative: VICELAND Creative Team
Photography: Levi Walton & Piotr Sikora
Production Designer: Sasha Flemlin
Stylist: Satthra San
VICE Media Group has always had a sense of what’s coming, and is here to define WHAT HAPPENS NOW. We believe in the power of emerging voices. Because emerging voices push the world forward.
We created a visual expression of our new brand strategy by interweaving the brand proposition into all of the design elements. We were inspired by the idea of a forever-evolving logo, constantly moving forward and representing the global content we create. The new visual identity also represents VICE Media Group’s unique lens of culture that navigates what’s happening in the world and highlights the spectrum of content we create.
Creative: VICE Creative Team & Paul Raffaele
Awards: ADC
Hip Hop Honors is an annual event that celebrates hip hop rappers and contributors for their long-term influence and importance in the history of hip hop culture. For the second annual event, we highlighted the places that influenced these artists and where they ultimately “Represent”.
Creative: VH1 Creative Team
Photographer: Michael Wong
Featured in LE BOOK and PDN design annual
The VICE GLOBAL LOGO ID project is an award winning collection of animated VICE logos that showcase a range of talented artists from around the world.
The goal is to create an ongoing collaborative channel that will elevate the visionary spirit of the brand, while celebrating the voices of the global creative community.
Here are a few from the collection.
Creative: VICE Creative Team
Artists: Scorpion Dagger, Ariane Spanier, Cole Montminy, Rop Van Mierlo, Marcos Sánchez, Erma Fiend, Cuca Berenguer, Baku Hashimoto, Yonk, Dina Ameen, Cole Kush
Awards: Clio GOLD, Motionographer, Good Moves, PROMAX, D&AD, ADC Awards, The One Show
The campaign for Crazy Sexy Cool, The TLC Story focused on the iconic status and instant recognition of the members of TLC, particularly in context of their most popular songs and videos. Combining photography and illustration, we created modern recreations of the iconic videos No Scrubs, Waterfalls and Ain’t to Proud to Beg. The approach created a sense of nostalgia for the group’s songs, videos and their empowering and lasting emotional story.
Creative: VH1 Creative Team
Photographer: Piotr Sikora
Illustration by: I Love Dust
In Hamilton’s Pharmacopeia, host Hamilton Morris goes on a psychotropic, often humorous journey to investigate the history, chemistry, and societal impacts of the world’s most extraordinary drugs. For the branding and campaign, we sought to recreate the sensory experiences of actually being on these drugs – to create an immersive simulation of all the sights and sounds that Hamilton explores in the show--and to utilize familiar scientific labeling conventions to place these extraordinary substances in a more ordinary, relatable context.
Creative: VICELAND Creative Team
Photography & Video: Danilo Parra & Maciek Jasik
PromaxBDA Silver, Obies Silver & Bronze
VICE Design Studio Sizzle for internal and external clients with work featured by the internal VICE Global Design team.
Editor: Hagan Hinshaw
In the cluttered landscape of digital keyart our philosophy is that it needs to be simple, iconic, and grab the viewer's eye at a small scale and always make them want to find out more.
The Trixie & Katya Show features Trixie Mattel and Katya Zamolodchikova, who rose to fame on the seventh season of "RuPaul's Drag Race." Trixie and Katya discuss topics from all walks of life, including the ins-and-outs of hooking up, funerals, diseases and natural disasters. For the show branding, we photographed them on polaroids, letting their personalities take the lead and to really capture their raw and unfiltered style.
Creative: VICELAND Creative Team
Photography: Mark Christopher
GD USA Award
Experiential has always been core to the VICE brand. From our iconic parties and breakthrough presence at global tentpoles like Cannes, Art Basel, and SXSW, to the legendary, award-winning VICELAND Bus, we’ve created moments that resonate. We even made history on the frontlines of the Women’s March. At every turn, our focus has been on connecting with audiences in raw, real, and unforgettable ways.
The centerpiece of the VH1 rebrand was the new logo with an embedded plus sign. The plus reflected VH1’s steroid laced form of entertainment, but also it’s mash-up of unique pop culture ingredients. The brand voice used the plus to talk to the viewers in a fun abbreviated shorthand, echoing their own way of mashing things up. The logo, the language, the non-traditional bold pop illustration and vibrant color palette formed the totality of the new VH1 brand identity.
Creative Direction: VH1 Creative Team & Gretel
Illustration: Quick Honey
Photography: Piotr Sikora
PromaxBDA Gold & 2 Bronze
Barely Famous pokes fun at the reality show genre as Sara and Erin Foster play stereotypical Hollywood sisters who believe they’re already famous. In the campaign, we introduced Sara and Erin by highlighting their comedic and delusional attitude in a fun and eye catching way.
Creative: VH1 Creative Team
Photographer: Piotr Sikora
Hip hop changed culture as we knew it, and the early ’90s in NYC was one of its most vital and groundbreaking eras as it exploded from the streets to the mainstream. The campaign for The Breaks successfully connected with viewers thru 90s hip hop nostalgia with a premiere night reaching 9.6 million viewers.
Creative: VH1 Creative Team & Double Day & Cartwright
Creative: VH1 Creative Team
Creative: VH1 Creative Team
Type design: Sean Freeman
Tension is at an all-time high on season 5 of Mob Wives – and nobody knows who to trust. The once-tight girl gang has now splintered into countless rivalries and it’s every woman for herself. The campaign, TRUST KNOW ONE put the mistrust, backstabbing and tension front and center while paying homage to their mafia family roots.
Creative: VH1 Creative Team
Photographer: Piotr Sikora
Stylist: Anastasia Marano
Production Design: 11th St Workshop
PromaxBDA Silver
Hip Hop Honors is an annual event that celebrates hip hop rappers and contributors for their long-term influence and importance in the history of hip hop culture. The first year’s creative showed the fundamental elements of hip hop and how the visionaries took something from nothing and created a cultural phenomenon.
Creative: VH1 Creative Team
Creative: VH1 Creative Team
Photographer: JUCO
Stylist: Shirley Kurata
Production Design: Andrew Ondrejcak
2 PromaxBDA Gold
Creative: VH1 Creative Team
Illustrator: Pascal Duval
Creative: VH1 Creative Team
Photographer: Miles Aldridge
Stylist: Elizabeth Stewart
Production Design: Thomas Thurnauer
Audrina Patridge came to prominence as a cast member on The Hills. The campaign for the reality show “Audrina” was inspired by an LA girl lost in Wonderland and expressed that there was more to her story then what was previously exposed.
Creative: VH1 Creative Team
Photographer: JUCO
Creative: VH1 Creative Team
Paintings by: Kehinde Wiley
Creative: VH1 Creative Team & The Uprising Creative
The concept of the book revolved around a hip hop record. A constant flow, no abrupt chapters, a constant flow from one honoree to the next, including variation in scale with images and type. Four types of papers were used to add to the layers and a hole was drilled completely thru the books to support the record concept. The cover concept was when there's smoke there's fire.
Creative: VH1 Creative Team
PromaxBDA Silver, featured in the AIGA and PRINT design annuals
For the legendary Soul Train Awards, we created a campaign that was inspired and paid homage to iconic soul album covers of the past.
Creative: VH1 Creative Team
Photographer: Piotr Sikora
PromaxBDA Bronze
The VICE Global Photo Correspondent Project is a new collaboration assignment for emerging, undiscovered and visionary photographers from around the world. They are commissioned by VICE to work as photo correspondents for a period of time, providing us with unique and original images that will become part of our Photo Library. Our photo correspondents will become the eyes of VICE, communicating with authentic images and stories that are a reflection of their lives.
2022 CORRESPONDENT PHOTOGRAPHERS: Steffi Fernandez from Spain and Chris Scheurich from USA
Creative: VICE Creative Team, CD: Francisco Lopez, Designer: Ana Lobo
Photographer: A Horse With No Name
Twinning was a competition series that put "twin-tuition" to the test. For the show branding we collaborated with the photography duo JUCO to create surreal, fun-house type imagery that made viewers look twice.
Creative: VH1 Creative Team
Photographer: JUCO
Stylist: Shirley Kurata
Production Design: Andrew Ondrejcak
